AI Insights · Timothy · January 2023
Top 5 Virtual Fitness Programs on iOS in Australia: Q4 2022 Performance
Explore the performance of the top 5 virtual fitness programs on iOS in Australia during Q4 2022, including trends in downloads, revenue, and active users.
In Q4 2022, the top 5 virtual fitness programs on iOS in Australia showed varied trends in downloads, revenue, and active users. Data from Sensor Tower provides a detailed look at these trends.
Strava: Run, Bike, Hike experienced fluctuations in weekly revenue, peaking at around $68K in late September and closing the quarter at approximately $63K. Weekly downloads for the app saw a significant increase towards the end of December, reaching around 5.8K. Additionally, active users showed a notable rise from approximately 131K in late September to 148K by the end of December.
Sweat: Fitness App For Women saw a peak in weekly revenue of about $57K in late November, with a dip to around $30K in mid-December before rising again to $49K by the end of December. Downloads for Sweat also peaked at approximately 991 in the last week of December. The app's active users fluctuated around 6.2K towards the end of the year, showing a steady engagement rate.
Fitbit: Health & Fitness had a consistent weekly revenue stream, peaking at around $40K in the last week of December. Downloads saw a dramatic spike to approximately 16.6K during the week of December 19. Active users for Fitbit increased from around 58K in late September to 65K by the end of December, indicating a growing user base.
Kic: Health, Fitness & Recipes maintained steady weekly revenue, peaking at around $33K in mid-October and closing the quarter at approximately $28K. The app’s weekly downloads were relatively stable, with a slight peak at around 2K in late September. Active users showed minimal fluctuation, maintaining an average of around 4K throughout the quarter.
Zwift: Ride and Run had a steady weekly revenue, peaking at around $28K in late November. Downloads for Zwift saw a slight increase towards the end of December, reaching approximately 422. Active users remained stable throughout the quarter, with a slight increase to around 2.1K in the last week of December.
These insights highlight the varying degrees of engagement and revenue generation among the top virtual fitness apps in Australia. For more detailed insights and analysis, visit Sensor Tower.
